4
 min read
October 18, 2023

Introducing The Lanby's Junior Membership

A note from our co-founder and CEO.

Chloe Harrouche, Co-Founder & CEO
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About The Lanby

A primary care membership for patients who want more. Primary Care. Nutrition. Wellness. All under one roof.

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Why we're introducing a Junior Membership

I was 23 when I was diagnosed with breast cancer. There were no warning signs - no pains or aches, no family history of cancer. I was beginning my career in healthcare consulting, full of ambition, without any thought of what could hold me back. Instead, I was thrown into the depths of big decisions, intimidating doctors, and tedious logistics. This was not an experience I was prepared for, nor one I expected to deal with at such a young age.

I had to learn the hard way that curveballs can happen at any age. Once an emergency strikes, it’s already too late. Whether you’re young or old, having a quarterback to guide you through an experience like this is essential. Treatment is often the easy part. It’s the after-math where things get tricky. Second opinions become increasingly hard to come by. Care feels even more siloed. Proactive wellness is not even part of the conversation. 

My experience was challenging because The Lanby didn’t exist. My vision was to form an all-inclusive primary care practice where wellness and care coordination would be prioritized as much as medicine. I wanted to empower patients through the hard times but, more importantly, prevent those rough patches from happening in the first place. 

It may seem obvious, but it’s worth emphasizing that the efficacy of preventive health increases the earlier you start. If more young adults took their health into their own hands, our future would look a lot brighter. 

At The Lanby, we’re on a mission to rewrite the rules of preventive healthcare. With the launch of the Junior Membership, younger adults (under 35) can invest in their health and wellness journey sooner, and actually enjoy the process. 

This membership tier hits close to home, and I’m proud to take another step towards making proactive, coordinated, effective healthcare possible.

So, what’s so special about our Junior Membership?

The Same Premium Offerings, Now More Accessible

The Junior Membership offers the same comprehensive services as our regular membership at a more accessible price point. We bring an added layer of convenience, a wellness-centered approach, VIP-style service, seamless care coordination, and a vibrant health-focused community to you.


Invest in Your Health Today, Reap the Rewards Tomorrow (and Today)

By joining The Lanby’s Junior Membership, you're setting yourself up for success. With a dedicated Care Team, consistent bloodwork, quarterly check-ins, a Member app, curated content & programming, and exclusive partnership perks, you’ll have everything you need to optimize your quality of life for a lifetime. 

Navigating the Healthcare Maze

Let's face it – there are times when we wish our moms would just step in and take care of our healthcare admin-related tasks. At The Lanby, your Member Advocate will guide you through the healthcare maze, get you expedited visits with specialists, demystify insurance jargon, and make sure you're equipped to make informed decisions about your health. 

It's Time to Take Charge

Our Junior Membership is your opportunity to get your act together before your health forces you to. Your health matters, and at The Lanby, we're here to make it easy to prioritize. The Junior Membership at The Lanby gives you peace of mind, knowing you have a healthcare partner that's got your back.

Be well,

Chloe Harrouche

Co-Founder and CEO of The Lanby

Ready to get well, better?

If you're curious to learn more about The Lanby, book a free consult call and we'll chat about how The Lanby can be your personalized long term health and wellness partner.

The Lanby Editorial Team
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