meet our team

Chloe Harrouche

Co-Founder & CEO of The Lanby

I'm a healthcare growth strategist, with experience spanning multiple touch points within the industry, however my personal experience as a young survivor of breast cancer shaped my firsthand perspective of what patients want and need to feel supported in the primary care system. With the patient perspective at its core, The Lanby is reimagining concierge medicine for the modern generation.

Co-Founder of The Lanby: Chloe Harrouche

What inspired you to start The Lanby?

When I was diagnosed with breast cancer at the age of 23, I realized just how broken our healthcare system is. Despite having a specialist for every step of my treatment there was nobody quarterbacking the process from start to finish. I had to be that liaison, which only added to my stress and fear.

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Post treatment, I turned to primary care for guidance on prevention, but found that doctors were trained to treat problems, not prevent them. I asked every single one of my doctors for guidance, but got nowhere. I came to terms with the idea that ultimately I had to be my own advocate, do the research and devise a plan to optimize my diet and lifestyle to get the best outcome.

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I took it on for myself and quickly realized that I wasn’t the only one with this problem. None of my friends had a primary care doctor and they didn’t think they were missing anything. So how did the experience of primary care get so bad that we’re willing to ignore it altogether? If I wanted to drastically improve the quality and comprehensiveness of primary care, the what, I had to first address its delivery, the how..

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What part of your childhood has carried through to make you the founder you are today?

I always felt I had something to prove. I went to a very competitive high school and realized that with discipline and perseverance, you can achieve anything. I’m very passionate about the problem I am trying to solve. Passion and perseverance are really what it takes to be a strong founder.

How do you draw on your education and early career to lead the movement in shaking up the health care status quo?

I have always been obsessed with medicine. I studied bioengineering as an undergrad at the University of Pennsylvania. After college, I pursued a career in healthcare strategy and tech consulting where I worked closely with providers to create more efficient workflows and improve care delivery. That experience gave me valuable insight into how the system works. I’m also grateful for the experience I had navigating breast cancer and survivorship. It revealed a side of healthcare to me which is precisely what I needed to build the first practice founded by patients, for patients.

Name 3 things that you would change about the healthcare system

Focus on prevention instead of treatments.
Realign incentives between care providers and their patients by letting go of the traditional fee for service model.
Replace siloed, piece-meal care with integrative care by leveraging technology to foster more collaboration and coordination between practitioners.

Tell us something that would surprise us about you?

Getting Pregnant Was Harder for Me Than Fighting Breast Cancer

Founding of The Lanby

I've always been passionate about medicine. After studying bioengineering at Penn, I pursued healthcare strategy & tech consulting, working closely with providers to improve care delivery. But it wasn't until I was diagnosed with breast cancer at 23 that I realized how broken our healthcare system is.

Despite having a specialist for every step of my treatment, no one quarterbacked the process from start to finish, leaving me to manage the coordination of care. Post-treatment, I turned to primary care for guidance on prevention, but found that doctors were trained to treat problems, not prevent them. When I asked for guidance on optimizing my diet and lifestyle, the feedback was often unhelpful.

The lack of interest in prevention and the misaligned incentives in the insurance and fee-for-service model have contributed to the devasting state of healthcare. Without primary care, small problems become big and expensive issues, and we turn to urgent care instead.

The Laby's mission is to redefine primary care to be relevant to patients' needs, engaging and motivating them to take their health to the next level.

We're blowing the value and the experience out of the water to make patients obsessed with their health.

Blog Posts by Chloe

Forward Health Patients: Exploring Your Primary Care Options

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Searching for Forward Health alternatives? Discover The Lanby—a personalized, membership-based primary care service.

Chloe's Corner: The Ultimate “Healthy” Chocolate Chip Cookies

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The Lanby’s Co-founder and CEO, Chloe Harrouche shares her recipe for the ultimate "healthy" chocolate chip cookies.

Chloe’s Corner: Hella Moist Gluten-Free and Vegan Banana Bread Recipe

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Our CEO shares her go-to banana bread recipe.

The Role of AI and the Future of Personalized Medicine

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Navigating the intersection of AI and healthcare at The Lanby.

What I learned while wearing a CGM as a non-diabetic

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Our co-founder and CEO describes her experience with a CGM.

Introducing The Lanby's Junior Membership

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A note from our co-founder and CEO.

READ OUR BLOG

Chloe in the news

Pitch Deck for Healthtech Startup The Lanby's $2.7 Million Seed Round

Getting Pregnant Was Harder for Me Than Fighting Breast Cancer

What is The Lanby?

The Lanby offers a unique primary care membership for those who want more. Our approach is integrative, customized, and centered around the patient. With a dedicated care team including a Lead Physician, Wellness Advisor, Registered Nurse, Physician Associate, and Member Advocate, we cover medicine, wellness, and coordination. Membership benefits include in-person and virtual visits, personalized care plans, fast access to trusted referrals, on-site lab work, curated programming, and more.

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