Primary care, functional medicine, longevity. One integrated approach.

Yes! The Lanby will take care of all of your primary care needs using an Integrative and Functional Medicine approach. This includes root-cause medicine, chronic condition management, prescriptions, physical exams, expanded lab panels, genetic testing, preventive screenings, lifestyle guidance (and more).

• Dedicated Care Team (Primary Care Physician, Wellness Advisor, Member Advocate, Advanced Practitioner (PA or NP), Registered Nurse)
• Annual Baseline Physical Exam
• Annual Wellness Assessment
• Personalized Care Plan
• Sick visits
• Member App for chat, booking, and accountability
• Ongoing nutrition & wellness visits
• Regular Care Plan check-ins
• Bloodwork (lab draws on-site)
• Genetic test analysis
• Wearable data analysis
• Referrals to vetted specialists and wellness practitioners
• Prescriptions & refills
• Members-only group sessions & events
• Brand partner perks

New members start with a one-hour and twenty minutes baseline visit (in person) & Baseline Follow Up Visit (virtual) in the following weeks. Our goal: getting to know you, without you telling us anything twice.

• The Baseline Visit: Tell us about your medical history, pain points, and health goals. Your first visit is a one-hour, in-person meeting with your full Care Team, with a full physical, lab work, and wellness assessments done on site.
• The Baseline Follow Up Visit : Follow up with your full team to review lab work and discuss your Care Plan, which will serve as your personalized roadmap. Your team will check in continuously to help you stay accountable, and work with you to update your milestones as you make progress.

You can sign up directly online. A consult call is not required

A big part of getting well is navigating the healthcare system. To alleviate the frustration and hassle of finding great specialists, we’ve curated a robust referral network. This allows us to match our members based on their individual needs, insurance coverage, and location. Our dedicated Member Advocate is here to secure expedited appointments and coordinate post-visit communication to ensure collaboration every step of the way.

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Specialists we refer to include, but are not limited to:

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• Physical Therapists
• Dermatologists
• Gastroenterologists
• Urologists
• Obstetricians
• Gynecologists
• Psychiatrists
• Life Coaches
• Acupuncturists
• Personal Trainers
• Mold Specialists
• Doulas
• Cardiologist
• Insomnia Specialists

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For more information or to join our referral network, book a consult call. We look forward to learning more about you.

The Lanby offers a family rate for family members that join together (we currently do not offer pediatric care). When one family member signs up for membership, please let your Member Advocate know and the family rate of $8,820/year for ages 50+ $6,300/year for ages 35-49 and $4,700/year for those under 35 will be applied to the additional members.

Our membership fee is not covered by insurance, but includes all visits, in-app chat, acute care, and coordination with specialists. You will never receive a copay or surprise bill for any care received at The Lanby.

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We have chosen to operate outside of insurance to avoid the misaligned incentives imposed by payers. The traditional fee for service model reimburses physicians based on the number of visits or procedures they perform, not the quality of their care - more volume, more revenue. This is why traditional primary care is limited to 8-minute visits—barely enough time to address immediate issues, let alone proactive care. Insurance also does not support a team-based approach, patient advocacy, or care coordination, all of which are vital to our ability to deliver comprehensive care.

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With that said, we help our members maximize the value of their existing insurance coverage by referring them to specialists who take their insurance, running their labs through an in-network lab, and coordinating preventive screenings covered by their insurance.

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HMO insurance plans require that orders and referrals be placed through an in-network provider. Since The Lanby is out of network, we are unable to order or refer on your behalf. If you're still interested in joining The Lanby, we are happy to coordinate your care alongside an in-network physician who can provide referrals and orders. If you’re unsure about your plan’s referral requirements, we recommend contacting your insurance provider for details.